Women want reproductive health information however there are time costs and stigma involved with obtaining information from traditional sources such as hospitals, clinics, and healthcare workers.
As a result, for questions perceived as low urgency, women often take no action.
Women want easy access to someone that they trust to talk to about their reproductive health
Solution & Product
An AI powered mobile chat that provides reproductive health information.
Trust building - Using behavioral design, supportive conversational two-way messages build trust over time.
Accessible - Uses SMS communication channel that customers already use in daily life. No internet or travel required.
Relevant - Useful information shared at useful times based on data points collected over the course of the long term relationship with the customer
Experience in Africa, Asia, and Latin America successfully building, marketing, and growing mass market mobile products for emerging markets